The Three Things, Edition 38
Welcome to the 38th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Gini Dietrich...
View ArticleYour Brand Image is Everything and Nothing at All
Brands go through great lengths to create an image, feel etc. Often their advertising and marketing is targeted to give them this. Luxury. Sports. Hipness. Delicious. etc. But go to any BDA (Big Dumb...
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